Retail strategy has been evolving significantly over the past 5 years. There are many articles saying what the solution is for retail, the solution lies in creating strong brands that attract customer attention. Take for example Sur La Table and Bed, Bath & Beyond offering cooking classes in order to teach people how to use new cooking supplies. This is a great way for the brands to create customers by letting them try products hands-on in a learning environment.
Retailers should consider how space is utilized to drive customers in, instead of maximizing the amount of products that are on the shelves be about maximizing the client experience. A big key is retailers concentrating on holding events often times featuring influencer brands, organizations, and people who have a fan base that draws people in and creates new customers. Many retailers such as Target partner with outside designers in order to engage customers to come into stores and purchase their newest offerings. It’s a great time to be innovative and dig deep into the customer’s interests to find the right offerings to increase buyers’ brand interest.